Brand design system · Direction 02

Four-Leaf Negative-Space K

Four parts hold one shared centre. The mark becomes a modular field through rotation, crop and repetition.

Everything divides into four around a shared centre.

ModularityCultivationShared centreHospitality
Four-Leaf Negative-Space K authoritative symbol
Kali Kofi horizontal lockupAuthoritative mark

01 · Shared foundation

One brand. Two modular systems.

The direction changes the geometry and its behaviour. It does not invent a new brand, font pairing or unrelated palette.

Display · Urbanist 800Kultivating
a life worth living.

Epilogue carries body copy, product facts, controls and utility labels.

Approved colour roles
Ink#111111
Ivory#F3F2EE
Moss#5C6B4D
Deep blue#143D4A
Terracotta#C87958
Four-Leaf K behaviour

Rotate, repeat and crop the real four-part mark around shared centres.

02 · System in practice

See it working before reading the rules.

Every visual below comes from the audited system archive. Open a board to inspect it at full size.

03 · Audited visual library

The complete direction, organised.

This is the useful part of the audit: visual source boards grouped by how they will be used.

04 · Non-negotiable rules

Enough control to stay recognisable.

The rules protect the source assets without turning the page into a text manual.

01Mark

Use the exact supplied SVG. No redraw, CSS substitute, effect or altered proportion.

02Pattern

Tile or rotate the real four-part mark. A generic quarter-circle grid is not a substitute.

03Type

Urbanist for display. Epilogue for body and interface. No serif and no substitute pairing.

04Colour

Use the shared approved palette through semantic roles. Direction sets emphasis, not a separate palette.

05Images

Use supplied origin, farm and product imagery only. No generic stock people or AI lifestyle stand-ins.

06Motion

One restrained entrance treatment per section. No decorative loops. Respect reduced-motion settings.

05 · Application readiness

A mockup is not print-ready artwork.

These states carry forward from the audit so the Four-Leaf K visual system cannot be mistaken for supplier-ready files.

PackagingArtwork reference exists
Cup + sleeveMockup and system art require supplier template
Digital and socialUsable as a direction reference
MerchandiseConcept only

06 · Church partnership

Nations Café × Kali Kofi

Every Nation Rosebank. These are approved concept references, not printer-ready files. Final artwork requires the selected supplier’s dimensions, dieline, print area, bleed and production method.

Four-Leaf K Nations Café application reference
Four-Leaf K only

One identity per artwork. The two Kali Kofi directions are never merged in a single church or co-branded piece. The Nations Café and Every Nation Rosebank identities are never redrawn — official vector required from the partner.

Co-branded coffee sleeve — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

Co-branded coffee sleeve

Mockup only. No separate sleeve artwork file in the project.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Removable natural kraft sleeve on stock black 250 ml cup
Colour treatment
One-colour black on kraft
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
Branded takeaway cup — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

Branded takeaway cup

Cup print artwork is not separated from the mockup.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Stock black 250 ml takeaway cup
Colour treatment
One-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

1 kg coffee pouch label / front artwork

No four-leaf 1 kg co-branded reference exists in the project.

Direction
Four-Leaf K
Partner lockup
Kali Kofi primary · Nations Café × Kali Kofi where co-branded
Official vector required
Substrate / item
Stock matte-black pouch with digitally printed label
Colour treatment
Two-colour maximum
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Counter NFC / menu stand

No co-branded stand mockup or artwork exists. NFC destination not confirmed.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi · Every Nation Rosebank
Official vector required
Substrate / item
Counter stand — item not selected
Colour treatment
One-colour black
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Kiss-cut sticker sheet

No sticker sheet mockup or artwork exists.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Kiss-cut vinyl sheet
Colour treatment
One-colour black and one-colour white variants
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with cut path on a separate layer
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Barista apron chest mark

No four-leaf co-branded apron reference exists in the project.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Barista apron — garment not selected
Colour treatment
One-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Outlined SVG or EPS
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Staff T-shirt chest / back mark

No co-branded staff garment mockup or artwork exists.

Direction
Four-Leaf K
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Staff T-shirt — garment not selected
Colour treatment
One-colour black or one-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Outlined SVG or EPS
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Church service welcome screen / signage

No welcome screen or signage reference exists in the project.

Direction
Four-Leaf K
Partner lockup
Every Nation Rosebank · Nations Café × Kali Kofi
Official vector required
Substrate / item
Screen and printed signage — formats not selected
Colour treatment
Two-colour maximum
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF for print, high-resolution PNG only where the screen supplier accepts raster

Print file checklist

Every piece clears this list before it goes to a printer.

Nothing on this page is marked print-ready. Each field is confirmed with the selected supplier and the partner, not assumed.

  • Official partner logo vector supplied
  • Spelling and lockup approved
  • Exact product size selected
  • Supplier selected
  • Supplier dieline received
  • Print area confirmed
  • Pantone / CMYK / spot colours confirmed
  • White ink requirement confirmed
  • Substrate colour confirmed
  • Bleed and safe area confirmed
  • Barcode / QR / NFC destination confirmed where applicable
  • Proof approved
  • Final production PDF exported