Brand design system · Direction 01

Continuous Ribbon Knot

One uninterrupted gesture. The mark becomes line, route, crop and connection without losing its source.

Everything is drawn from one continuous path.

ContinuityFlowConnectionGathering
Continuous Ribbon Knot authoritative symbol
Kali Kofi horizontal lockupAuthoritative mark

01 · Shared foundation

One brand. Two modular systems.

The direction changes the geometry and its behaviour. It does not invent a new brand, font pairing or unrelated palette.

Display · Urbanist 800Kultivating
a life worth living.

Epilogue carries body copy, product facts, controls and utility labels.

Approved colour roles
Ink#111111
Ivory#F3F2EE
Moss#5C6B4D
Deep blue#143D4A
Terracotta#C87958
Ribbon Knot behaviour

Crop, mask, wrap and repeat the real continuous path.

02 · System in practice

See it working before reading the rules.

Every visual below comes from the audited system archive. Open a board to inspect it at full size.

03 · Audited visual library

The complete direction, organised.

This is the useful part of the audit: visual source boards grouped by how they will be used.

04 · Non-negotiable rules

Enough control to stay recognisable.

The rules protect the source assets without turning the page into a text manual.

01Mark

Use the exact supplied SVG. No redraw, CSS substitute, effect or altered proportion.

02Pattern

Tile, crop or mask the real ribbon path. Generic waves are not part of the system.

03Type

Urbanist for display. Epilogue for body and interface. No serif and no substitute pairing.

04Colour

Use the shared approved palette through semantic roles. Direction sets emphasis, not a separate palette.

05Images

Use supplied origin, farm and product imagery only. No generic stock people or AI lifestyle stand-ins.

06Motion

One restrained entrance treatment per section. No decorative loops. Respect reduced-motion settings.

05 · Application readiness

A mockup is not print-ready artwork.

These states carry forward from the audit so the Ribbon Knot visual system cannot be mistaken for supplier-ready files.

PackagingArtwork reference exists
Cup + sleeveMockup and system art require supplier template
Digital and socialUsable as a direction reference
MerchandiseConcept only

06 · Church partnership

Nations Café × Kali Kofi

Every Nation Rosebank. These are approved concept references, not printer-ready files. Final artwork requires the selected supplier’s dimensions, dieline, print area, bleed and production method.

Ribbon Knot Nations Café application reference
Ribbon Knot only

One identity per artwork. The two Kali Kofi directions are never merged in a single church or co-branded piece. The Nations Café and Every Nation Rosebank identities are never redrawn — official vector required from the partner.

Co-branded coffee sleeve — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

Co-branded coffee sleeve

Mockup only. No separate sleeve artwork file in the project.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Removable natural kraft sleeve on stock black 250 ml cup
Colour treatment
One-colour black on kraft
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
Branded takeaway cup — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

Branded takeaway cup

Cup print artwork is not separated from the mockup.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Stock black 250 ml takeaway cup
Colour treatment
One-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
1 kg coffee pouch label / front artwork — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

1 kg coffee pouch label / front artwork

Label layout exists only inside a mockup image.

Direction
Ribbon Knot
Partner lockup
Kali Kofi primary · Nations Café × Kali Kofi where co-branded
Official vector required
Substrate / item
Stock matte-black pouch with digitally printed label
Colour treatment
Two-colour maximum
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Counter NFC / menu stand

No co-branded stand mockup or artwork exists. NFC destination not confirmed.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi · Every Nation Rosebank
Official vector required
Substrate / item
Counter stand — item not selected
Colour treatment
One-colour black
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with outlined type
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Kiss-cut sticker sheet

No sticker sheet mockup or artwork exists.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Kiss-cut vinyl sheet
Colour treatment
One-colour black and one-colour white variants
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF with cut path on a separate layer
Barista apron chest mark — existing mockup referenceExisting mockup reference — mockup, not printable artwork
Mockup only · no artwork file

Barista apron chest mark

Chest mark exists only inside a photographic mockup.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Barista apron — garment not selected
Colour treatment
One-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Outlined SVG or EPS
No visual reference in projectNo reference in project — mockup, not printable artwork
Does not exist yet

Staff T-shirt chest / back mark

No co-branded staff garment mockup or artwork exists.

Direction
Ribbon Knot
Partner lockup
Nations Café × Kali Kofi
Official vector required
Substrate / item
Staff T-shirt — garment not selected
Colour treatment
One-colour black or one-colour white / reversed
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Outlined SVG or EPS
Church service welcome screen / signage — existing mockup referenceExisting context reference — mockup, not printable artwork
Mockup only · no artwork file

Church service welcome screen / signage

Context image only. No welcome screen or signage artwork exists.

Direction
Ribbon Knot
Partner lockup
Every Nation Rosebank · Nations Café × Kali Kofi
Official vector required
Substrate / item
Screen and printed signage — formats not selected
Colour treatment
Two-colour maximum
Production method
To confirm with supplier
Template / dieline
Supplier dieline required
Final dimensions
Final dimensions required
Bleed / safe area
Bleed and safe area required
File output needed
Vector PDF for print, high-resolution PNG only where the screen supplier accepts raster

Print file checklist

Every piece clears this list before it goes to a printer.

Nothing on this page is marked print-ready. Each field is confirmed with the selected supplier and the partner, not assumed.

  • Official partner logo vector supplied
  • Spelling and lockup approved
  • Exact product size selected
  • Supplier selected
  • Supplier dieline received
  • Print area confirmed
  • Pantone / CMYK / spot colours confirmed
  • White ink requirement confirmed
  • Substrate colour confirmed
  • Bleed and safe area confirmed
  • Barcode / QR / NFC destination confirmed where applicable
  • Proof approved
  • Final production PDF exported